M— E

I made this proposal of branding and communication for the CAP, an innovation center belonging to the Faculty of Administration of the Universidad de los Andes. A contest was held among more than 50 students and this was the winning proposal for what it is now the official logo of this center.

Through the different aspects of visual identity, the objective is to communicate the values ​​of this center - such as innovation, teamwork and proactivity - in a clear way.